A Portfolio for Public Relations Work

These posts were created for Triple T Book reviews my own personal blog

The Story: This piece was created during my Internship at the Brott Music Festival.  I wrote this to contribute to the festivals blog and online presence which is still visible there today.  This piece scored dozens of views and impressions. 

The Story: The Twitter posts below were drafted to promote a special event for the Boys and Girls Clubs on Hamilton that my team with The Agency organized.  The posts were used on the clubs own twitter platform, Mohawk College and broadcasting stations in Hamilton.  When the event finally launched these posts had received over a thousand impressions on social media.

Feature Contact: Aaron Hols-VanHumbeck Phone: 519-869-8846 Aaron.hols-vanhumbeck@mohawkcollege.ca Conducting 30 years of music in Hamilton: Boris Brott on the history of the Brott Music Festival Hamilton, Ontario – March 23 -   In 1987 Boris Brott started the Brott Music Festival which is now a cultural staple in Hamilton.   But it was not always so.   The festival began at the request of the mayor of Hamilton to fill the void of entertainment during the summer.   The success they found from this initial festival led to Boris settling down in Hamilton.   I sat down with Boris as he explained the progression of the Brott Music Festival from an 11 day affair to this years nine week Festival.   His answers bring insight into what goes on off the stage.   Why did you start the Brott Music Festival? “My wife and I had been organizing Ontario place pops, a series of programs at Ontario place.   Using the Hamilton Philharmonic (orches...

The Story: Working in a group of 3 i contributed design principles and elements to bring forth our idea for an event and its promotional material.  This included theorizing what type of stock this event material is printed on.  FICTIONAL: for educational use only Invite Front Event I nvitation Reverse Side Event    Event Banner Event Brochure

The Story: This poster below was created, pro bono, using a careful mix of In-design and Photoshop.  My client used this poster to advertise their small business around the Sarina-Lambton area.  

The Story: This assignment was done in a pressure situation with a time limit of 30 minutes.  I was responsible for inputting the correct information to ensure that only certain information is released to the media.    FICTIONAL: for educational use only   MEDIA ADVISORY Attention: Editors/Producers/Reporters March 23, 2017 Large expansion at Jacksontown hospital Local Philanthropist donates a large sum to the Jacksontown Hospital.   This donation allows the hospital to undergo a large expansion and become a world leader in specialized healthcare.   WHO : The Jacksontown Hospital president Janet Smith, Peter Elgin and the Hospital Board of Directors will be in attendance.   WHAT : Imminent hospital expansion is being planned after local philanthropist Peter Elgin donates large sum. WHERE : Located in the Sun Room at Jacksontown Hospital, located at 15 Blue Nose Crescent WHEN : Thursday, March 27 at 10 a.m. WHY ...

The Story: This release was done in a time pressured situation to test my ability to maintain deadlines while producing a high quality product.  My program at Mohawk College thoroughly taught me how to communicate in a crisis.   FICTIONAL: for educational use only For Immediate Release Wisetech Reduction Green City Ontario Aaron Hols-Vanhumbeck 159-753-7531 PR@Wisetech.ca Dangerous fire at Wisetech storage facility             Green City, Ont. – March 28, 2017 – During the early morning of March 28 a fire broke out at one of Wisetech’s storage facilities in Erie City, Ontario.   The fire continues to burn throughout the morning and has caused a large plume of black smoke to cross over the Erie City.   The Erie City fire chief has ordered an evacuation of all residents and businesses within a three-kilometer distance of the fire.   As of now it is believed that no air contaminants hav...